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About Que Automotive Ltd

About Us

To really understand QUE AUTOMOTIVE, it helps to understand where it all began — with a genuine lifelong passion for cars.

QUE AUTOMOTIVE is run by Jay and Sarah, two genuine enthusiasts who turned that passion into a business built on trust, knowledge and a love of great vehicles.

We are not a corporate dealer group or volume forecourt. We are a small independent business that prefers quality over quantity, handpicking vehicles we genuinely rate and preparing them properly before sale.

Jay’s Story

Jay’s love for cars started young and quickly became an obsession. From spending weekends at motor shows dreaming of iconic performance cars, to modifying his own first vehicles as soon as he passed his test, cars have always been more than transport.

That enthusiasm soon became experience.

In 2008 Jay began buying and selling vehicles, learning the motor trade first-hand and gaining invaluable knowledge about sourcing, preparation and what customers really value.

In 2011 he co-founded a dealership in Colchester that grew from a single auction purchase into a successful 60+ car operation retailing around 40 vehicles per month.

Having experienced the high-volume side of the industry, one thing became clear:

Bigger doesn’t always mean better.

Why QUE AUTOMOTIVE Was Created

In 2017 Jay and Sarah created QUE AUTOMOTIVE with a different vision.

Instead of chasing volume, targets and numbers, they wanted to build a business focused on:

Better cars
Better preparation
Better customer experience
Genuine personal service
That approach quickly grew into a successful showroom operation, but after 2020 they made a conscious decision to scale back and return to what mattered most:

Less stock. Better stock. More attention to detail.

That remains the foundation of QUE AUTOMOTIVE today.

Sarah’s Story

Sarah’s love of cars started early too, growing up around performance and enthusiast vehicles.

Her first car modifications began almost immediately, and over the years ownership included everything from hot hatchbacks to performance VWs, Audis and Abarths.

A long-standing passion for VAG performance cars, styling and specification means Sarah has a sharp eye for vehicles with the right look, right options and right ownership appeal.

She also brings the customer-focused side of the business that buyers value — clear communication, honest advice and a relaxed buying experience.

What We Do Today

Today QUE AUTOMOTIVE is a small independent family-run business based near Colchester, Essex, specialising in handpicked high-specification performance, prestige and enthusiast vehicles.

We carefully source each car based on condition, history, specification and desirability — then prepare it to a standard we would be happy to own ourselves.

Whether you are buying your first performance car, upgrading family transport or searching for something special, we aim to make the process straightforward, personal and enjoyable.

Why Customers Choose Us

Genuine enthusiasts who understand the cars we sell
Carefully selected stock with the right provenance
Relaxed appointment-only viewings
Honest advice without pressure
Finance and part exchange options available
Personal service from first enquiry to handover
More Than Just a Business

Cars are still a genuine passion for us outside of work too — from road trips and track days to spotting future stock and appreciating great engineering.

If that sounds like your kind of people, we’d love to hear from you.

See You Soon

Jay & Sarah
QUE AUTOMOTIVE

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Contact Details

Colchester
Essex
CO5 7AU 07388 593 490

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